GJ Gardner

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Australian home builder G.J. Gardner had an inconsistent visual presence that did not reflect the quality of its products. I art directed a marketing campaign to introduce G.J. Gardner as a high-end home builder in the United States. From their branding report and their values and vision, we determined that the overall concepts of the campaign should focus on the customer and the emotional benefit they feel when they’ve built their home with G.J. Gardner. This resulted in a campaign theme “Creating Homes Not Houses.”